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Buying
a new car is just like buying anything else on the market.
Salesmen
are trained not to take no for an answer, and many word games and phrases come
into play in order for them to get you to close the deal.
Advertisers
and marketers are there to mess with your head so that they can make you buy
things. Some of the best words and phrases that make a consumer buy products are
amazingly well worded, while others are not.
Think
about it - when marketers use carefully written strategies, you can often think
that you are getting a deal, when in actuality you could be paying more.
Sometimes
a marketer will offer a 50% off deal on a piece of merchandise, but in actuality
the price of the object has been increased in the first place.
If
a company marks up the price by 52%, and sells it for 50% off of that price, you
are actually paying 2% more for the item than it originally cost.
This
is a very common way for car dealerships to work. They may offer a $3000 cash
back deal on your trade-in while the other fees and interest rates will be
higher than you may want. Basically while a dealership may offer great trade in
prices, they will get you with the other fees.
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